MICHELIN

We Are A MICHELIN® Approved Vendor

Michelin is known for being the most awarded tire brand by J.D. Power. It has been recognized for its performance, durability, and innovation for nearly three decades.



As a Michelin-approved vendor, we work with Dealers to provide the perfect program to promote your products and services. We offer digital marketing, social media management, and website services to help take your online presence to the next level.


Our network of partners ensures shop owners get the best value with our program. As a MICHELIN® Dealer, we know you offer quality and trustworthy products and services. What better way to promote your offerings than with our top-notch digital marketing services?

What can MICHELIN® Dealers expect from Optimize?


BDF Claim Submission

MICHELIN® dealers that are actively on the MNA BDF program are able to utilize their funds for eligible invoices at Optimize. As part of the program, Optimize will submit these invoices on your behalf for a reimbursement rate of up to 125%.


MICHELIN® Advertising

Our relationship with Michelin enables us to offer dealers preapproved MICHELIN® branded Facebook ads. These ads are eligible for up to 125% BDF reimbursement. In addition, we provide shop-specific advertising packages. This allows dealers to utilize their own brand voice partnered with the content of a nationally recognized brand.

Websites With Optimize

Here at Optimize, we use responsive design to ensure your customers have a great experience on any device. Our user-friendly websites push to convert your leads into tire and service sales.


We centralize our websites around your primary goals as a MICHELIN® Dealer, ensuring we create a website you'll love. Along with that, we use Facebook Pixel and Google Analytics to measure the effectiveness of your advertising. Understanding the actions online visitors take on your website helps us build a more effective campaign for your business.

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